Prior to booking a vacation, many people turn to travel blogs to discover insightful, informative, and engaging content. Travel blogs are an excellent (and often free) resource.

Delivering loads of information and helpful hints about the destinations and activities you’re interested in, these blogs provide experience-based facts and tips on where to go, what to do, where to eat, what to be aware of, and so on. The best travel blogs can be truly invaluable.

That said, travel blogs are a dime a dozen. The internet is saturated with these blogs, and not all are worth your time. So, how do you distinguish the cream of the crop from second-rate (or worse – AI-based) bloggers?

Here's a step-by-step guide to find the top travel blogs to follow in 2025.

Step 1 – Start with an online search

This might seem obvious, but it’s also the best first step. Load Google or you preferred search engine and look for keywords like:

• “best travel blog of 2025”
• “top travel blogs to follow in 2025”
• “top travel bloggers to follow this year”
• “best travel blog for Europe” (or some other niche destination or activity)

This will generate a list of the most searched for travel blogs based on a variety of topics and niches.

You can finetune your online search further by using travel blog aggregators like Feedspot and Bloglovin’. These sites rank blogs based on different criteria, including a niche – and more importantly – content quality and consistency.

Another good idea is to monitor Google Trends. This is particularly helpful if what you seek is information and tips on the latest popular travel destinations.

Step 2 – Investigate social media

This is an effective way to discover the current, most popular and influential travel bloggers. Excellent social platforms where you’re likely to find the best content creators include:

• Instagram – Instagram has long been considered a reliable platform for bloggers dedicated to sharing their personal travel adventures, experiences, and tips, via images and short videos (reels). Popular hashtags to search for to find decent content include #TravelBlogger, #TravelTips, #AdventureBlog, “Wanderlust”, and “InstaTravel”.
• YouTube – For more detailed travel vlogs, tips, destination guides, and gear reviews, YouTube is the place to go. Instead of using hashtags to find the top results, simply search for the destination and/or content you have in mind.
• TikTok – If you’re looking for short videos that offer a myriad of fresh travel information and tips while also being visually creative, check out TikTok. Hashtags to search for include “TravelVlog” “TravelTikTok”, “Bucketlist”, and “TravelDiaries”.

Getting an idea of who the top travel blogger influencers are, and finding one you like can be inspiring and helpful for your travels. In addition to obtaining new ideas, feeling a connection with a blogger goes a long way in trusting the travel advice they give.

Step 3 – Search for niche blogs

Although there is value in broad and generalized travel content, if you want the critical information that applies to where you plan to go and what you plan to do while you’re there, you need to narrow down the results by focusing on a niche.

For instance, you can look for:

• The best travel blog for sustainable travel
• The best travel blog for nomads
• The best travel blog for Photography
• The best travel blog for food and cooking
• The best travel blog for luxury travel
• The best travel blog for budget
• The best travel blog for solo travel
• The best travel blog for friends and family

And so on.

What’s more, you can combine more than one niche to find the ideal travel blogs to help you plan your vacation. For example, if your goal is to travel solo, sustainably, and on a budget, you can pull information from different niche blogs to help you plan the best trip.

Step 4 – Look for award-winning travel blogs

Nothing says “best” like winning an award. Look for travel blogs that have won awards from well-known and recognized organizations.

For instance, The Blonde Abroad – one of the top travel blogs to follow in 2025 if you’re a solo female traveler - has won several awards including those from Forbes, InStyle, Vogue, and Travel & Leisure. Meanwhile, Nomadic Matt – one of the top travel blogs to follow in 2025 if you’re on a budget – has not only won awards for his blog content but is also a New York Times bestselling author of travel books.

As for specific travel blog industry awards, check for accolades like Travel Blogger Influencer Awards, Webby Awards, and The Travel Blog Awards.

Award-winning bloggers are recognized for their high-quality information, integrity, and engaging content that connects with a wide audience.

Step 5 – Turn to travel blog communities, networks, and forums for guidance

A fantastic way to receive information and recommendations on the top travel blogs to follow this year, is to chat with others on forums like Reddit, Facebook Groups, and even travel sites like TripAdvisor.

Engaging with other people in travel communities is always a useful resource offering unique perspectives, stories, and recommendations based on lived experiences. Reddit, in particular, can be exceptionally helpful when looking for niche travel blogs. That’s because there are various subreddits like r/solotravel and r/backpacking that focus on discussions specific to these topics.